Yalla Coupon — a multi-country coupons & deals platform
A scalable coupons and deals platform serving multiple countries, built for fast content operations and clean, crawlable architecture.
The challenge
Coupon and deals sites live or die on freshness and SEO. The challenge: publish and update large volumes of offers across countries without sacrificing site speed, crawlability, or trust — and do it with a lean team.
What we did
We designed a content architecture and automation pipeline that keeps offers fresh and the site fast. Clean URL structure, programmatic category and store pages with strict heading hierarchy and schema, and an editorial layer to keep quality high. Automation handles the repetitive updates; humans own the standards.
Highlights
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